The Alloy Platform for Advertising
Creating a media plan is both an art and science. With over 500,000 parameters, generating effective strategic plans is a heavy lift for even the most experienced media planner.
- What is my funnel level strategy given the brief’s KPIs?
- How do I allocate budget optimally across a wide array of media channels?
- How can I feel comfortable that I will reach the right audiences?
We offer specialized AI agents trained on ad agency processes including:
Campaign Brief Agent
Upload or leverage an agent to pick up a new campaign brief, “read” and synthesize key data points, mapping to your master data model automatically. This key artifact includes KPIs, budget, dates, textual information on key audiences, demographic, psychographic, and brand related data. The formats vary and typically some data is structured while other data is unstructured. Doesn’t matter what it looks like, our models will de-noise and clean up the document to enable processing of key data. We then present it back to you, alongside the original doc, now in PDF form, for you to quickly validate.
Strategy Agent
Our ML model incorporates any and all types of performance and historical data to enable robust scenario building. First, we provide multiple versions of a funnel level strategy. Use our Strategic Corner to make adjustments to these buckets. Once you are comfortable with the funnel level strategy, we will generate a detailed media plan down to the element, rate, and other parameters. Compare the output, understand the rationale, select the best option. You have the ability to make adjustments while still honoring brief constraints such as budget, dates, and other key parameters.
Media Planning Agent
From here you can hone the plan, review it in a flowchart report, pivot by any parameter with ease.
Billing / Reconciliation Agents
Coming soon.
Ready to transform your business with intelligent agentic AI?
Connect with our team to discuss your needs.
